The IFM Immobilien Group is an investor and project developer particularly engaged in commercial real estate, with an emphasis on office and downtown retail uses. It builds new buildings, and revitalizes existing ones, enhancing their potential for development and appreciation. In this way, IFM creates lasting value. Another core competency lies in developing innovative marketing concepts. The company positions each property as a "brand" and considers such factors as image and emotional responses, as a prerequisite for successful rental results. Each property is a premium-product in its own segment.